Luka Ratković, Account Executive / GTM Engineer

Account Executive / GTM EngineerRemote — US, UK & EU

I don't waitfor marketingto send me leads.

Account executive who builds his own pipeline — the list, the sequences, the tooling. Eight years across data operations, outbound, and full-cycle sales. Currently selling AI and data-infrastructure sponsorships at ODSC.

14
SQLs / monthfirst 3 months at Wholesale Investor
50+
calls in month oneCapitalHQ standalone launch
8
years in GTMdata ops → outbound → full-cycle
20+
team ledspecialists, researchers, QA at LeadGenius

What I actually do

Most AEs inherit a list and work it. I build the list, decide who's worth a touch and why, write the sequence, run it, and then take the call.

That isn't a workaround for bad marketing. It's how I've hit number at three companies.

Track record

ODSC

2025 — now

Boston, MA

Business Development Manager

Sponsor partnerships for ODSC AI West 2026.

  • Consultative discovery with multi-threaded stakeholders — shaping problem statements and success criteria, not pitching packages.
  • Sponsorship proposals with real commercial structure: tiers, value narratives, ROI storylines.
  • MEDDICC qualification, stage hygiene, and pipeline I can actually inspect.
  • Competitive landscape, buyer personas, and pricing mapped to inform positioning.

Wholesale Investor

2024 — 2025

London, UK

Sales Development & Customer Success

Full top-of-funnel ownership across startup, scaleup, and investment verticals.

  • 14 SQL meetings per month across my first three months in the seat.
  • Ten-plus new clients in year one.
  • Ran the CapitalHQ standalone product launch — 50+ intro calls in the first month.
  • Built and maintained the outbound engine across Apollo, Clay, and Instantly.
  • Demos and event presentations to founder, executive, and fund-manager personas.

LeadGenius

2018 — 2024

Berkeley, CA

Researcher → Project Manager → Pre-Sales Engineer

Six years, five roles, one company. Left knowing exactly how the data gets made.

  • Managed a book that included Square, IBM, Salesforce, Kantar, Paycor, and Pleo.
  • Onboarded and ran teams of 20+ project specialists, researchers, and QAs.
  • As Pre-Sales Engineer: scoped client data problems, prototyped the solve, then built it into a delivered project.
  • Ground-up process design for lead generation, data hygiene, sourcing, and enrichment.

The part that's different

I write the systems I sell with.

A 50-skill automation library I built and use daily. Qualification pipelines that research and score accounts at scale, then draft the outreach. CRM and inbox integrations. Proposal generation that goes from a brief to a branded PDF.

When I say I'll have a list by Monday, it's because I built the thing that makes the list.

Account research at scale

Parallel research agents enrich and score accounts against a weighted rubric, so prioritisation is defensible instead of vibes.

Persona routing

Classifiers that sort accounts by type and route each to the right offer and the right buyer — champion, economic buyer, or blocker.

Sequence generation

Per-account copy written to a locked voice spec, then graded against deliverability and spam rules before anything sends.

Pipeline instrumentation

CRM hygiene, reply scoring, and inspection-ready dashboards — so forecast conversations are about facts.

Stack

Outbound & data

  • Clay
  • Apollo
  • Instantly
  • Smartlead
  • HeyReach
  • Prospeo
  • Sales Navigator

CRM

  • HubSpot
  • Zoho

Frameworks

  • MEDDIC / MEDDPICC
  • SPIN
  • Solution selling

Build

  • Claude Code
  • Python
  • APIs
  • SQL-shaped data work

The offer

Ask me for a first batch of accounts in your market.

You'll get it before the second interview — real accounts, the reasoning behind each one, the personas worth opening, and the sequence I'd run. If it's useful, we should talk. If it isn't, you've lost nothing and learned something about how I work.

Email me